THE RIDE OF A LIFETIME - Robert Iger [KSIĄŻKA]

The Ride of a Lifetime - Robert Iger [KSIĄŻKA]

Autor: Robert Iger

Rok wydania: 2019

Opis

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

Stan produktu

Produkt ORYGINALNY. Książka zupełnie nowa.

ISBN: 9781787630475

Dział: KSIĄŻKA

Język: angielski

Ilość stron: 248

Okładka: miękka

Liczba nośników: [1xKSIĄŻKA]

Wymiary: 15.0x23.0cm

Szerokość (razem z opakowaniem): 145 mm

Wysokość (razem z opakowaniem): 20 mm

Długość (razem z opakowaniem): 230 mm

SKU: 1219755