УПРАВЛЕНИЕ ИННОВАЦИОННЫМИ ПРОЦЕССАМИ. ЯЦЕК СТАСИАК, АННА МАЙЗЕЛЬ

MANAGEMENT OF INNOVATION PROCESSES IN A DIGITAL TRANSFORMATION PARADIGM

• Wydawca: ASPRA
• Rok wydania: 2021
• Oprawa: MIĘKKA
• Format: 170 x 240 mm
• Ilość stron: 210
• EAN: 9788382091465

The monograph is devoted to topical issues of improving the mechanisms for managing sustainable innovation development of enterprises in the emergence of information and digital economy. The monograph examines the theory and methodology of sustainable innovative development management in the era of digitalisation. The specifics of strategic management of sustainable innovative development are revealed. Considerable attention has been given to the issues of using creative technologies in managing innovation processes, tools of commercialisation of innovations, innovation consulting, and the role and place of communication in sustainable innovative development. Special attention is given to issues of sustainable innovative development performance management. The monograph is designed for university professors, other higher education institutions, doctoral students, postgraduates, undergraduates, and university students studying the problems of managing efficiency and sustainability of innovative development of companies in the digital economy.

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