Эксплуатация и управление авиакомпаниями: Учебник по менеджменту ДЖЕРАЛЬД Н. КУК

Airline Operations and Management: A Management Textbook

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

• Autor: Gerald N. Cook, Bruce Billig
• Wydawnictwo: Taylor & Francis
• Rok wydania: 2017
• Okładka: miękka
• Liczba stron: 344
• Wymiary: 23.6 x 15.6 x 2.4 cm
• Ilustracje: 46 Line drawings, black and white; 84 Halftones, black and white; 18 Tables, black and white; 130 Illustrations, black and white
• Język: angielski
• ISBN: 9781138237537