Стратегия объединения: как данные в реальном времени и искусственный интеллект будут способствовать промышленному будущему
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Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products-and the companies that make them.Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing-fast.In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don`t risk falling on the wrong side of the next great digital divide.Fusion Strategy is the way forward.
- Autor: Vijay Govindarajan, Venkat Venkatraman
- Wydawnictwo: Harvard Business Review Press
- Rok wydania: 2024
- Okładka: twarda
- Liczba stron: 256
- Wymiary: 16.5 x 24.1 x 2.3 cm
- Język: angielski
- ISBN: 9781647826253
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