Как бренды растут 2, пересмотренное издание: включая развивающиеся рынки и услуги

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Romaniuk Jenni (Research Professor and Associate Director Research Professor and Associate Director Ehrenberg Bass Institute) ,Sharp Bryon (Director Director Ehrenberg Bass Institute)

• Wydawca: Oxford University Press Australia
• Data wydania: 2021
• ISBN: 9780190330026
• Liczba stron: 256
• Format: 163 x 236 x 21
• Rodzaj oprawy:Hardback

Opis produktu:

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, Getting Down to Business-to-Business Markets .