Работа с социально ответственными потребителями: исследования в области маркетинга

Dealing with Socially Responsible Consumers: Studies in Marketing

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

• Wydawnictwo: Springer
• Rok wydania: 2023
• Okładka: twarda
• Liczba stron: 564
• Wymiary: 15.5 x 21.9 x 4.1 cm
• Ilustracje: 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 illus. in color.
• Język: angielski
• ISBN: 9789811944567