Взлом в арт-дирекцию: как создать портфолио и получить работу в рекламе

Breaking Into Art Direction is more than an open and honest insider’s guide into the creative advertising field; it’s an actionable syllabus—a portfolio school in a book—equipping aspiring entry-level art directors with the tools, tips, and assignments needed to build their portfolio from scratch and get the job.Inside, you’ll find: What an art director is and if it’s the right position for you What an art director is and if it’s the right position for you The career secrets rarely discussed in a university classroom The career secrets rarely discussed in a university classroom A look into the creative process and how to develop ideas of your own A look into the creative process and how to develop ideas of your own A portfolio builder filled with campaign-constructing assignments, mini creative briefs, and design challenges to build your body of work A portfolio builder filled with campaign-constructing assignments, mini creative briefs, and design challenges to build your body of work How to search for, track, and secure a job as a junior art director or art direction intern at an ad agency How to search for, track, and secure a job as a junior art director or art direction intern at an ad agency Whether you’re a curious student questioning potential career paths, a laser-focused creative anxious to get started, or a senior professional who kinda sorta hates their job and wants to make a change, the door is wide open to learn, grow, and make things happen. Your move.