Продвинутый интернет-маркетинг для юридических фирм: утройте число клиентов, овладев Google, поисковым маркетингом и конверсией клиентов

Advanced Internet Marketing for Law Firms by Jay Berkowitz provides a step-by-step guide for law firms to master online marketing strategies and significantly boost client acquisition. With over 25 years of marketing experience, Berkowitz shares real-world examples and case studies demonstrating how firms can grow their client base through proven methods.The book covers essential topics such as Google Screened - Local Service Ads (LSAs), Search Engine Optimization (SEO), Google Maps, and social media marketing. It offers actionable strategies for improving website traffic, converting leads, and increasing repeat business.Berkowitz emphasizes the importance of tracking metrics and creating an annual marketing plan to align a firm’s goals with its marketing efforts. His experience working with high-profile brands like Coca-Cola and Sprint adds credibility to his practical advice for law firms seeking growth in a competitive digital landscape.Whether you're a new attorney or a seasoned professional, this book provides the tools and insights needed to build a successful, client-generating internet marketing strategy. About the Author Jay Berkowitz is a best-selling author, international keynote speaker, and award-winning marketing expert with over 25 years of experience. He has led marketing efforts for Fortune 500 companies such as Coca-Cola, Sprint, and McDonald's, and has developed strategies for brands like AT&T and eDiets.com.Berkowitz is the founder and CEO of Ten Golden Rules, an internet marketing agency for law firms based in Boca Raton, Florida. His expertise extends to teaching, as he was a lead faculty member for the University of San Francisco's Internet Marketing Course and hosts the Ten Golden Rules of Internet Marketing Podcast.His books, Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing, and 10 Free Internet Marketing Strategies, have helped businesses grow their digital presence, with two reaching #1 on Amazon for small business and entrepreneurship.Berkowitz is a sought-after speaker, presenting at conferences such as Inc. 500 and The Legal Marketing Association. His accolades include a SOFIE Award for Emerging Media, a BERNAY’s Award, and recognition as a TITAN by 7 Figure Agency.