Цифровой эффект Феникса: как компании-старожилы могут возглавить платформенную революцию, не сжигая все дотла

How can legacy companies lead the platform revolution—without burning everything down? In a world dominated by tech-native giants, The Digital Phoenix Effect offers a bold, practical path for traditional firms to drive innovation through platform thinking—without losing what made them great. Whether you’re a corporate leader, innovation manager, consultant, or academic, this book gives you the tools, cases, and frameworks to rethink your business model without starting from scratch. Clear definitions of platform business models—without Silicon Valley jargon Real-world stories and cases from Siemens, AXA, and Eni showing how platforms can emerge from legacy assets A unique framework based on 140 platform initiatives from S&P 500 firms including examples from Caterpillar, Intuit, Kroger, Target, Royal Caribbean, Merck, PACCAR, Chipotle, and more Five strategic challenges legacy companies can solve through Platform Thinking The Platform Transformative Framework: a powerful matrix to guide innovation in core services, primary activities, or support functions A 7-step methodology to build your own platform, tested with over 20 organizations Bonus: How to leverage Generative AI (GenAI) as a co-thinker to support platform design Most platform strategy books focus on startups. This one doesn’t. This book is about how established organizations can ignite change from within—by turning their customers, suppliers, data, and know-how into scalable, networked value. Written by two international experts in platform strategy and innovation—featured in the Thinkers50 Radar list of the most influential management thinkers—The Digital Phoenix Effect blends academic depth and field-tested practice to help you lead meaningful, sustainable transformation.