Творческая тетрадь: от понимания к идее к реализации

This is not a blank notebook. It’s a guided creative workshop in book form — a structured space to spark ideas, refine them, and turn them into powerful campaigns. Whether you’re working solo or collaborating with a team, these exercises are designed to unlock your creativity and sharpen your thinking. ✔️ Prompted worksheets to develop insights and big ideas✔️ Tools for creative briefs, ideation, and campaign planning✔️ Inspiration for marketers, advertisers, content creators, and entrepreneurs✔️ Thoughtful, low-fuss design — black and white, easy to print or use on the goUse it to think, sketch, strategize, and create. I’m Sarah Hiraki — a marketer and creative specializing in hyper-relevant, dynamic advertising campaigns. Over the past 15 years, I’ve helped build impactful brands at startups, scale-ups, and some of the world’s biggest companies by combining human creativity with cutting-edge technology. This workbook is filled with the tools, prompts, and frameworks I’ve developed and refined over the years to help creatives, strategists, and business leaders move from insight to execution with clarity and confidence. To learn more about my work or explore additional resources, visit sarahhiraki.com. I hope you enjoy using this workbook as much as I enjoyed creating it. Here’s to your best ideas yet.