Разум над рынками: Сила поведенческой экономики

Why do smart people make irrational decisions — again and again? You know you should save more. Spend less. Invest wisely. Resist the impulse buy. And yet. The truth is, your decisions are rarely driven by logic. They are shaped by emotion, habit, cognitive shortcuts, and social influence — in ways you can predict, understand, and change. In Mind Over Markets, retired law enforcement lieutenant and independent economist Robert F. Geissler takes you inside the science that is reshaping economics, public policy, healthcare, and finance. Drawing on decades of landmark research — from Kahneman and Tversky's Prospect Theory to Thaler's Nobel Prize-winning work on nudge theory — this fully updated second edition gives you a complete, accessible guide to why humans behave the way they do and what you can actually do about it. You'll discover: Whether you're an investor, a policy professional, a student of human nature, or simply someone who wants to understand why the world works the way it does, Mind Over Markets gives you the most powerful lens available: a clear-eyed understanding of your own mind. Understand your brain. Transform your behavior. Rethink the economy. Robert F. Geissler is a retired New Jersey Department of Corrections Lieutenant, independent author, and publisher under the ThinkTankMedia.Online imprint. His catalog spans behavioral economics, monetary policy, geopolitical analysis, and accessible history.