Картирование потребностей пользователей: согласование команд вокруг важного

Most teams don’t suffer from a lack of effort — they suffer from a lack of alignment. Misaligned goals, unclear boundaries, and a focus on internal priorities over real user needs leads to frustration, delays, and wasted potential. User Needs Mapping offers a practical, visual method for reconnecting your organisation to the people it’s meant to serve. Whether you're leading a digital transformation, evolving your team structures, or simply trying to reduce friction and focus on what matters most, this book gives you the tools to: Expose hidden dependencies and misaligned responsibilities Identify and articulate genuine user needs — internal or external Make better decisions about team design, capabilities, and services Navigate tension between competing wants, needs, and feasibility Create clarity and purpose for everyone involved Through real-world case studies and straightforward guidance, User Needs Mapping shows facilitators, leaders, and change agents how to put these ideas into practice. You’ll learn how to make alignment visible, turn complexity into clarity, and enable teams to deliver meaningful outcomes. If you’re ready to align your teams around what truly matters — and unlock faster, more meaningful flow of value — this book will show you how. “User Needs Mapping is a vital approach for any leader who wants to empower teams to be good stewards of meaningful outcomes...I am confident it will help you and your teams deliver value with less friction and more meaning.” — Matthew Skelton, Co-author, Team Topologies “If a Wardley Map gives you the landscape, UNM shows you what has been sitting at the end of your street all along.” — Simon Wardley, Researcher, explorer of maps, recovering CEO