Экономика Рождества: Скрытая экономика радости, щедрости и блеска

From Dickens’s moral markets to Mariah Carey’s royalties, The Economics of Christmas unwraps the hidden forces behind the most wonderful (and expensive) time of the year. Department stores become lessons in market creation. Black Friday sales turn into live demonstrations of consumer psychology. Santa’s supply chain reveals the fragile miracle of globalisation. Even that dodgy Secret Santa mug? A perfect example of deadweight loss. Elizabeth Attwell — teacher, writer and advocate for inclusive, creative learning, guides readers through the twinkling intersection of money, meaning and mistletoe. In her hands, economics sheds its spreadsheets and puts on its Christmas jumper, revealing how everything from generosity to guilt has a market logic (and a moral price tag). Written with wit, warmth and a healthy dose of holiday humour, The Economics of Christmas is not like other economics books. It refuses to be dull, it refuses to be detached and it insists that learning makes more sense when it’s wrapped in the world we already live and celebrate in. Covering everything from festive spending and behavioural bias to global supply chains and “warm-glow” giving, this book transforms December’s chaos into an unforgettable economics lesson about what really drives us and what we value most. Because learning should be shared as generously as Christmas pudding, for every thirty copies sold, one will be donated to schools, libraries or disadvantaged teenagers; spreading a little economic cheer where it’s needed most. This is economics reframed; sparkling, human and full of heart.