Страсть и прибыль: Руководство для фриланс-дизайнеров по зарабатыванию денег, занимаясь тем, что любишь

Practical tips for starting and running a profitable creative business while maintaining a healthy work/life balance. This easy-to-read guide is for freelancers and small creative businesses who want to make a living doing the work they love. Based on over 40 years of experience operating a successful graphic design practice, this must-have book is a valuable reference for creative entrepreneurs. While written from the perspective of a graphic designer and branding consultant, the principles detailed in this book can be applied to any creative business. You’ll learn: • How to attract and keep clients• How to charge for your work• How to manage finances• How to hire and manage employees and contractors• Techniques for marketing and selling your services• How to manage schedules and deadlines• What to do when conflicts and objections arise• Creating a business plan• How to ensure profitability• How and when to expand your business• What to include in contracts and proposals• Avoiding costly mistakes• How to balance work and personal life And much more.