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Color is not a substance.It has no weight.You cannot store it in a box unless that box is emitting light or reflecting it under very specific conditions.You cannot touch it, taste it, or hear it, although people will swear they can feel warm colors, hear loud ones, and taste purple. And yet color quietly organizes civilization. We decorate with it.We warn with it.We fight over it.We legislate it.We attach identity, morality, danger, desire, rank, purity, and rebellion to it.We build entire industries around adjusting it slightly warmer or cooler and then calling that innovation.