Как Netflix влияет на киноиндустрию

What did Netflix really do to cinema?“How Netflix Affects the Film Industry” is a sharp, accessible guide to how one streaming platform helped rewrite the rules of movies — from funding and production to distribution, festivals, jobs and global audiences.Instead of worshiping or demonizing Netflix, this book looks at what actually changed:– How streaming broke the old gatekeepers and opened doors to new voices – Why Netflix’s funding model changed the way films are pitched, greenlit and produced – What happened to cinemas, festivals and awards — from multiplexes to Venice and the Oscars – How streaming has reshaped jobs for writers, directors, actors and crew around the world – Where the real opportunities are now for independent filmmakers and storytellersWritten by Lucian O Ross and Katarina Ross, founders of O&K Production, this book is part history, part manifesto and part practical map. It doesn’t promise miracles or secret shortcuts. Instead, it shows how the industry is shifting — and how you can think strategically about your place in the age of streaming.For filmmakers, film students, critics and anyone who loves cinema and wants to understand what’s really happening behind the logo.