Credibility Rx: Руководство по связям с общественностью и маркетингу для медицинских учреждений

Credibility Rx is written for physicians, practice managers, and key staff who want clear direction—not jargon—on what actually moves the needle on awareness, patient volume, and authority. It also includes guidance on when to seek outside help, how to evaluate agencies and consultants, and what questions to ask before you sign a contract. Drawing on three decades of healthcare-specific communications experience, Emily Schmitz translates “PR and marketing speak” into real-world, specialty-practice examples you can act on immediately. If you are ready to stop relying on word-of-mouth alone and start building intentional, sustainable credibility, this book is your prescription.