Кофе от блондинки: техническое руководство для тех, кто не хочет фильтра (кроме своего кофе)

The HoReCa sector is more than just aesthetics or storytelling: it is built on technical expertise, supply chain knowledge, and strategic vision. Coffee by a Blondie is an introductory manual to the world of coffee, designed to make technical concepts and food & beverage industry dynamics accessible to everyone. With a clear and practical approach, Lisa Petroni guides the reader through the coffee supply chain—from raw material selection and roasting processes to in-cup quality and the fundamentals of HoReCa marketing. This book provides a concrete overview of the challenges and opportunities in the coffee market, helping you understand how product value is truly created. It is written for enthusiasts, aspiring professionals, and coffee shop owners who want to transform their passion for coffee into conscious expertise. What does it really take to understand coffee, from bean to cup? This manual leads you through the coffee supply chain on a journey that blends history, science, technique, and strategic vision.***Book StructureForeword by Matteo Bonissi Chapter 1 – OriginsFrom the Wild Forests of Ethiopia to the Espresso RitualChapter 2 – TerroirBotany, Life Cycles, and Cultivation SystemsChapter 3 – HorizonsGeography and the Sensory LandscapeChapter 4 – AlchemyThe Physics and Chemistry of RoastingChapter 5 – SteelExtraction Mechanics: The Science of BarChapter 6 – EquationThe Mathematics of Flavor in the CupChapter 7 – FusionThe Evolution of Cold Coffee and MixologyChapter 8 – VisionBusiness Strategy: Balancing the BooksConclusions – The Last SipThe Future of the Café: From Mastery to Mindset