Все, что вы всегда хотели знать о повышении бизнеса*: *и боялись спросить - объяснено Робертом Дж. Смитом, MFA и его статьями для Forbes

What if the secret to growing your business was hiding in plain sight…inside classic films, proven psychology, and the timeless art of persuasion?Drawing on his acclaimed Forbes articles, marketing strategist with success in multiple Fortune 500 Companies, Robert J. Smith, MFA delivers a no-nonsense playbook for entrepreneurs, executives, and anyone ready to stop guessing and start selling. With wit, pop-culture savvy, and hard-earned expertise, Smith transforms abstract marketing theory into immediately actionable strategies that are proven to succeed.From the "Ten Commandments for Increasing Sales" to the forgotten power of jingles, from the psychology of influence to the branding lessons hidden inside Citizen Kane , every chapter is a revelation; practical, punchy, and impossible to put down.With a foreword by Wayne Tupuola, CEO & Chairman of Laser Photonics Corporation, this book comes endorsed at the highest level of business leadership. If you run a business, or you want to; the answers you were afraid to ask for are right here at your fingertips.