Principles of Advertising & IMC w/ AdSim CD-ROM

How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

VIRAL LOOP TD

Creating Value with Data Analytics in Marketing: Mastering Data Science

Buyology: Truth and Lies About Why We Buy

How to Close Every Sale

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

The Challenger Sale: How To Take Control of the Customer Conversation

High-Profit Selling: Win the Sale Without Compromising on Price

Sales Management. Simplified.: The Straight Truth about Getting Exceptional Results from Your Sales Team

The Art Of Dealing With People

Go for No! : Yes is the Destination, No is How You Get There

Reality in Advertising

Obvious Adams: The Story of a Successful Businessman

The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins

Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits

Qualitative Marketing Research: Understanding Consumer Behaviour

The Decision Stack: How Strategic Clarity Unlocks Organizational Momentum

Get Found: The No-Fluff Guide to Ranking Higher and Becoming Your Customers’ First Choice

The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

Lean Analytics: Use Data to Build a Better Startup Faster

The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth for Your Company

The Business of Belonging: How to Make Community Your Competitive Advantage

The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences

Where to Play: 3 steps for discovering your most valuable market opportunities

Consumer Behavior, Global Edition

Double Your Price: The Strategy and Tactics of Smart Pricing: The Pricing Book_p

Social Media Marketing All-In-One for Dummies