ИСКУССТВО ПРОДАЖ 5.0 – ИГРОВАЯ КНИГА: Наука поведенческого интеллекта и трансформация продаж с использованием ИИ: 3

Artificial Intelligence is no longer a buzzword. It’s the engine behind the most successful sales organizations of our time.Sales Excellence 5.0 – The Playbook reveals how forward-thinking leaders combine AI, neuroscience, and behavioral strategy to revolutionize performance in B2B sales. In this cutting-edge handbook, Hanspeter Lachner merges cognitive science with decades of executive sales experience to deliver a practical, research-based system that transforms data into decision power — and decision power into measurable results. Master AI-powered sales strategy to accelerate deal velocity Decode buyer behavior using neurocognitive science Build trust through behavioral intelligence and emotional precision Automate workflows while keeping the human touch of persuasion Lead with Decision Science and Leadership 5.0 principles Implement a 30–60–90 Day Roadmap for measurable transformation The age of intelligent sales demands a new kind of professional — one who combines human intuition with artificial precision.This playbook goes beyond theory. It presents 50 validated AI tools, real-world case studies, and actionable frameworks that have already boosted sales performance by: 35 % shorter sales cycles 43 % higher conversion rates 27 % improved customer retention The result: a complete methodology that bridges technology and leadership, turning sales data into strategic insight. If you lead sales teams, manage enterprise clients, or design digital strategies, this book gives you a practical path to: Integrate AI into every stage of the sales cycle Strengthen decision-making through behavioral analytics Transform your team into a data-driven, insight-led powerhouse Hanspeter Lachner, MBA, is an international expert in AI Sales Psychology, Neurocognitive Leadership, and Behavioral Decision Science.He has coached global organizations on transforming sales through artificial intelligence and cognitive frameworks. His Sales Excellence 5.0 Series is recognized as one of the most advanced collections on AI-driven B2B transformation. Artificial Intelligence won’t replace sales professionals —but those who master it will replace those who don’t. Sales Excellence 5.0 – The Playbook gives you the science, structure, and tools to lead with intelligence and outperform with purpose. Redefine excellence.Transform your sales.Lead the future — today.